Elements[ edit ] An example of a press release, a Wikipedia press release template prepared by the Wikimedia Foundation communications team Technically, anything deliberately sent to a reporter or media source is considered a press release:
Here is a free sample press release template which you can use to announce the launch of a new book. Each section of the book launch press release template offers an explanation of the type of content or information you should include.
Write a two to four sentence summary of your news angle here. City, State - Date - The body of your press release starts here, on the same line as your dateline the location and date. The first paragraph of your press release body should briefly answer the questions of who, what, when, where, and why.
You can use the next body paragraph of the book launch press release to expand upon the "why" aspect of the news angle why your book is timely or relevant, or why people should care about its launchor you can use this area to simply provide further details.
Do not make the quote a testimonial.
About the Author use your name instead of "the author" for the boilerplate lead-in Include a paragraph after the press release body as a short author bio. A boilerplate often remains the same, or very similar, from one press release about your book to another.
Use this symbol or to signify the end of a press release. While the general rule is to keep a news release to one page, if it does go onto a second page, use -more- on the bottom of the first page. If you have addenda included with the release book cover image, author photo, etc.
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Edit Article How to Write a Press Release.
In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A Start a press release with an attention-grabbing headline in bold font.
Begin the body copy with the date and city that the release is from. A press kit is a kit of different pieces that are provided to the press in hopes of generating interest and coverage from the press. They may include any or all of the pieces listed on this page, along with FAQs, photos, brochures, graphics, biographies and etc.
Every book (and author) needs a press release that announces the book’s arrival. It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available.
Mar 08, · But outside of direct revenue, your incentives to write a book as a businessperson could be surprisingly high. If you are a visible figure, you may benefit from sharing your insight and expertise.
While writing a good press release is more of an art than a science, there are some tried and true strategies that work.
To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity.