Internationalization and globalization are phenomena that concern all businesses regardless of their geographical location, size or purchasing power. The globalization of world economy results in a convergence of consumer needs, which leads to an emergence of large homogeneous segments across the national markets. In this context, we often meet with the term 'global consumer'. The concept of global marketing is based on targeting the global consumer.
Order now Sorry, but copying text is forbidden on this website! It is one of the leading cosmetic companies in the global market. Over the years it has created a successful brand value and expertise in the field of cosmetic and beauty products.
Acquisition of local beauty companies like Soft Sheen Products and Carson Products helped them to eliminate competition and also gain huge profits in U. Clear concepts about the different skin and hair and their different needs around the world helped them to design diverse products for all.
The skin care, makeup, fragrance and hair care businesses are characterized by intense competition over the world. As each company products are close substitutes to one another.
The eyes and eyelashes of the women in the Western Asia is different. They have small eyes and their lashes are short and straight. Its success is seen especially in the areas of make-up and hair product, and not in the skin care.
It is now required to come-up with different skin care products for people.
Also, the price factors have to be kept in mind. Most brands are distributing their products at a reasonable cost.Too Faced, meanwhile, accounts for 5 percent of searched colour cosmetics brands on both Sephora and Ulta, while IT Cosmetics has times the visibility of an average beauty brand on e-tail sites, including Amazon, according to L2.
L’Oréal boasts a portfolio of well-known global make-up brands and each one allows the company to target different consumer types. The eponymous brand is a mass-market, low- to mid-price label, in the same bracket as its Maybelline brand.
View Essay - L'Oreal from MKT at Hofstra University. Questions: I. Review LOrals brand portfolio. What role have local and global marketing, smart acquisitions, and . In , L'Oréal purchased Redken and moved the company to 5 th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week.
Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services. A rich and diversified brand portfolio L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics: hair care, coloring, skin care, make-up .
“The acquisition of CeraVe, AcneFree and Ambi strongly complement L’Oréal’s brand portfolio,” stated Frédéric Rozé, president and chief executive officer of L’Oréal USA.