Goals of content marketing Data source: B2B Slideshare Additionally, content marketing can also be used to: According to Inccontent marketing usually influences almost every other online strategy.
Social media apps and the internet has made customers even more powerful by allowing them to share their experiences instantaneously. Right or wrong, consumers can take to the web and praise you for your efforts or blast you for your lack of attention to their needs.
So, what can you do to ensure that your customers have positive experiences to share about your business? What need are you meeting for your customer?
If this is the case, it could be stressful for that business owner to find out that you are out of their essential fragrances. How you handle that situation could be the difference between keeping a customer and building a lasting relationship or losing a customer and receiving negative feedback.
It is often hard to imagine how can someone say something negative about our business. It is so hurtful and feels like a personal attack on us. However, the reality is that most customers do not mean to attack you. They complain because they had an expectation realistic or not that was not satisfied.
As a business owner, you need to find a way to correct that and do so as quickly as possible. Getting angry in return is never the right answer.
Using the aforementioned reference of a candle shop owner out of a particular fragrance, how would you attempt to appease that customer? As a business owner, perhaps you were low on cash that month and decided not to replenish that fragrance in an effort to more other product.
Sometimes, those are the choices we make without realizing how it may impact our customers. Do you see how the customer perspective is slightly different than the business owner perspective? Although, there are differences between the two there are some similarities that will help bring business owners and customers together.
If you have a brick-and-mortar location spend time engaging with your customers. Know their names and what brings them back to your business time and again. Using the candle shop reference again, if there are fragrances or a particular candle size that is far outselling others be sure to always have that product available for purchase.
Run specials that will highlight that fragrance or others that are similar to help introduce your customers to products they may enjoy while increasing your revenue.
Review your practices do you make your customers your priority? Without loyal and returning customers you would not have a business. Perhaps you can start a loyalty program for your most faithful customers.
If you have a clothing line maybe you offer a preview a few times a year. Think of ways to show appreciation to your customers. Other ways would be in the interaction your staff has with your customers.
Are they welcoming when someone walks into your place of business? Is the overall, vibe pleasant and inviting? If you are solely an online business, is your website easy to navigate?
Can your customers search for what they want without having to click from page to page to page? Investing In Your Customers Experience There are many things you can do to improve your customer experience.Bing helps you turn information into action, making it faster and easier to go from searching to doing.
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