Get Full Essay Get access to this section to get all help you need with your essay and educational issues. At present Aarong is operating through 9 domestic outlets and one franchised outlet in London. Aarong has more than products in their outlets.
Aaron also plays the role of protector and promoter of traditional Bangladesh products and designs. It houses an extensive design library where remnants of our rich craft heritage, such as Nighthawks art and Jamaican patterns, have been widely researched and archived for present as well as future use.
Aaron began as a cause — a means to an end for a quiet organization fighting to uphold the ignite of the marginalia. Hire a custom writer who has experience. It's time for you to order amazing papers! Aaron was born out of a need to ensure that the penniless silk farmers of Making were paid for their goods upon delivery, so that they could feed their families.
The women Aaron employs are among the countries most disadvantaged. Through Aaron they have been offered a way out of destitution and degradation here before they had none. With a holistic approach, we strive to bring about positive changes In the quality of life of people who are poor and to promote Bangladesh while protecting our environment.
We achieve our mission by: They are in the position of market leader. In the last annual year they almost made a profit of TX.
That was a profit after their expenses. So we can say that Aaron is the main dominating company among the handicraft company. They are explained below: They offer a wide range of product line at high price.
When it comes to product they maintain a quality. Their products focus on authentic Bangladesh craft and are produced by rural women who are actually most special in this field. They do pricing of the product according to the promotional activities they do to promote the product and to recover the fixed cost of the product.
Aaron follow differentiate pricing policy as they charge higher price and better quality which Place: Aaron try to locate their outlets in huge space. Only Aaron retail outlet has Aaron products.
The location is very important for Aaron as they are always located in cities. Aaron promote their product pretty strategically.
They often promote their product on some concepts. Basically when they introduce any new product they do promotion for the product. Sometimes they do promotion to sale only that item. Example- Sari in the bill board near Raman Than. Aaron is exclusively produce new goods and they do fashion show to aware the customers about the upcoming trend of Aaron.
They practice some unethical promotional strategy which will discussed in the later part of the case study analysis. Aaron has a large outlet and they can easily get the product and select from outlets according to their preference and choice.
If they do not like the product they can change the product after purchase within one month.
These outlets are very selective and well known. Aaron is a brand so customers felt comfort to buy from there and they are getting genuine product from there. Aaron only do bill board for the customers to communicate with the customers and in every bill board they have some conceptual work.
Like that may be motion- motion used resent taiga product as the background some time they come up giving add in newspapers. Magazine is the most common for the customers to get the information about upcoming product and Aaron does that very efficiently.Marketing Strategy of Aarong.
Topics: Management The marketing mix The marketing mix for this particular function will include the 4ps concepts, which takes into consideration the price, the product, promotion and the place1. Thus, for this event to be successful, the product price was made affordable and the locals within the region as.
Building Brand Reputation Through Marketing Mix - A case Study on AARONG. SWOT Analysis on Readymade Garment Industry in Bangladesh. Aarong. aarong. SWOT Analysis of Aarong SWOT analysis is a powerful technique for understanding organizations Strength & Weakness and looking for the Opportunities & Threats it may .
The current market situation, position, segmentation, SWOT analysis and marketing mix is described here along with the history and background of Aarong dairy company.
I have analyzed the customer behaviour and current market situation of Aarong dairy by using secondary data as there was limitation to gather primary data because of the current. Aarong is an enterprise of BRAC and it’s a CSR based handicraft company established in Today, Aarong’s reach has spread beyond Manikganj to.
A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. a simple explanation of how the product will be marketed.